Michele PW

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“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

If you’d like to learn more, start here.

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Brian Tracy
    Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.
    Brian Tracy
    Chief Executive Officer
    www.BrianTracy.com
  • Erin Ferree
    One of my biggest business-building goals for 2012 was to double my list. I´ve been in business for 11 years, so that was a pretty lofty goal… and I didn´t really know how I´d get there. Well, I made it (with a month to spare) and Michele´s training on crafting high–converting opt in pages was a huge part of that. Her course showed me exactly how to write and lay out an opt–in page for maximum impact and helped me capture all the visitors who were coming to my page. If you want to dig in and really find out what works for these pages, Michele will show you all the steps!
    Erin Ferree
    Brand Designer
    www.BrandStyleDesign.com
  • Beth Schneider
    What she did cost me a whole lot less than what it would have cost me in time and effort if I had done it myself. And I´m selling more! With Michele´s help, I made $30,000 on my product launch! Michele is my personal super hero!
    Beth Schneider
    Chief Infopreneur
    www.ProcessProdigy.com
  • Scott & Shannon Peck
    This year we launched our first two teleseries campaigns and felt lucky to be able to lean heavily on Michele PW´s great marketing strategies to create a brand new business. Our second campaign was especially tricky. After the first call to several hundred people, we only had 2 sign ups. We thought it was over! But Michele got into fast action, implementing great strategies and copy to drive sales up to our first $12,000 launch! Michele is a wonder woman with wide experience and savvy marketing sense. It´s like she knows what our people are thinking and can talk to them through her emails. And it works!
    Scott & Shannon Peck
    Authors, Soulmate Experts, & Love Mentors
    www.ScottandShannonPeck.com
  • Nancy Marmolejo
    I´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.
    Nancy Marmolejo
    Personal Branding & Leadership
    TalentAndGenius.com
  • Kendall SummerHawk
    Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!
    Kendall SummerHawk
    Business and Money Coach
    www.KendallSummerHawk.com
  • Therese Skelly
    Wow. I love this product! Thanks Michele for making the often times crazy world of internet marketing simple. From your ability to explain what conversion rates are and what is realistic, to how to craft really compelling headlines, this eBook is packed with tons of valuable information. You take a subject that is often misunderstood and give practical steps to get more traffic to your site, which means more money in your bank! I appreciate your easy to read style and love the humorous elements you add. Thanks for producing this. It is definitely one I´ll be insisting that all my clients read!
    Therese Skelly
    Money Mindset Mentor and Business Catalyst
    www.AcceleratingYourSuccess.com
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
    Co-founder ThoughtLeaderSecrets.com
    www.ThoughtLeaderSecrets.com

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”