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“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

If you’d like to learn more, start here.

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Linda H. Hunt
    With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.
    Linda H. Hunt
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
  • Christine Arylo
    In a world where so many people use fear and manipulation to market and enroll, Michele is a powerful breath of fresh air for those who desire to get their work into the world in ways that feel good and that work. Michele is a master at teaching the technical foundations of writing powerful communications and offerings AND helping you do it in a way that feels authentic. Writing in this manner is a skill and Michele has spent years mastering it. She’s helped me become more powerful, clear and concise AND stay true to how I desire to make my offerings to the world - from love in ways that cut through the clutter.
    Christine Arylo
    Feminine Leadership Advisor, Founder of the Path of Self Love + Best Selling Author
  • Lisa Sasevich
    I just wanna give a huge shout–out, and a huge thank you, to Michele PW and her amazing team for the difference that they´ve made in our marketing over the last two years. Michele and her team have done an amazing job at pulling together the copy, really helping us as a team member, with formulating our offers and our marketing plan, and I´ll tell ya, I wouldn´t wanna do it without her. I hope I never have to. <strong>I really want to recommend that you contact Michele</strong> and have her pair you up with the perfect team member who can take all that copy that bogs you down — you know it´s a labor of love — and provide you exactly what you need and help you maximize both on and offline sales.
    Lisa Sasevich
    The Queen of Sales Conversion
  • Alicia Forest
    While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele and Andrea gave me that expertise during the 1/2 day copywriting course, with examples of high-converting templates for me to tailor to my own message and market, plus the ‘why’ behind each element, so that it all made sense when I went to write my own next invitation. That invitation was an opt-in page to a free preview call series and my conversion rate was 74% (about a 25% increase over previous pages). What made the course extra valuable was learning what the current trends are that are working really well right now so my pages are set up for success from the get–go. If your copywriting isn´t getting the results you want, I highly recommend taking this course!
    Alicia Forest
    The Business Shifter™
  • Gail Doby
    I thought we were doing well with conversions until we hired Michele PW to be our copywriter.  Our key product has typical conversion rates of about 10 - 14% of live attendees.  My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%.  It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business.  What an amazing gift and result! WOWWOWWOW!
    Gail Doby
    Chief Vision Officer
  • Lisa Cherney
    As a marketing expert myself, Michele PW are her team are the only choice when it comes to my program/product launches. She has and eagle eye for the perfect way to position your gift so people will take action. I have made over 6-figures from launches dependent upon strategy she helped me create and copy that brought it to life. The investment in Michele PW and her team is worth every penny and 1000s more!
    Lisa Cherney
    President & CEO
  • Nancy Marmolejo
    I´m so grateful for Michele´s expert advice over the years. What she´s done is help me understand how to market myself online -- everything from how to write copy that sells to the correct way to do a product launch. She´s been one of my “not-so-secret” weapons that has helped me grow my business to a consistent 6-figures. I highly recommend Michele and her teachings.
    Nancy Marmolejo
    Online Visibility Expert

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”