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“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”

But, does love-based copy actually work?

Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?

My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.

My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.

If you’d like to learn more, start here.

“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”

  • Linda H. Hunt
    With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.
    Linda H. Hunt
  • Kendall Summerhawk
    Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!
    Kendall Summerhawk
    Author, How to Charge What You're Worth and Get It!
  • Nikkea B. Devida
    I part–jokingly say that Michele PW has probably forgotten more about direct response marketing than most people will ever know. (Yes, she´s that good.) I´ve been working with Michele PW and her team for about 6 months now, and it´s been transforming and accelerating my business results dramatically. With Michele PW´s direct response marketing copy, the opt ins for my campaigns and launches have increased more than 50% on a regular basis. But even better than that, my clients actually like receiving my marketing now! The marketing strategies and wisdom that she contributes to each campaign have ensured that we´re implementing the RIGHT marketing strategies, at the right time, to the right people, which are creating the right results… both short and long term. In one recent campaign that Michele worked with us on, we nearly tripled our sales results! In short, Michele PW = Leverage! By having Michele PW and her team support my business, I can now leverage my and my team´s time and talent even better. I´m finally freed up to focus more on my brilliance and on the revenue generating activities of my business… with better results and much more impact. At whatever level you can start working with Michele, I whole–heartedly recommend it. It´s totally worth it!
    Nikkea B. Devida
    Accelerated Results Business Mentor
  • Brian Tracy
    Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.
    Brian Tracy
    Chief Executive Officer
  • Mark Harris
    I´ve had the pleasure of working with some of the top marketing minds of our time, and as far as results are concerned, Michele is right there with them. One idea she gave me for one of my recent launches, directly resulted in a 30% increase of sales. I´m planning on implementing that idea on a regular basis the results were so powerful. Thanks Michele!
    Mark Harris
  • Melanie Benson Strick
    As an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2–day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!
    Melanie Benson Strick
  • Ali Brown
    Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.
    Ali Brown
    Founder of Alexandria Brown International
  • Michelle Van Otten
    Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!
    Michelle Van Otten
    Ultimate Outdoor Fitness, LLC

“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”