For Entrepreneurs Who Want To Grow a Business They Love AND That Loves Them Back…

Imagine — Knowing How to Attract and Inspire Your Perfect Ideal Client…

Marketing Yourself in a Way That Feels GREAT to You AND Your Ideal Clients…

Getting Your Message and Gifts Out Into the World In a BIG Way (OR… Keep your biz small and simple — this is about whatever you want your biz and life to look like)…

And, Best Yet, Enjoying a Profitable and Successful Business!

Sounds good? You're sooo in the right place!

My name is Michele PW, author of the bestselling “Love–Based Copywriting” books.

(FYI — copywriting is writing promotional materials that inspire your ideal clients to take action — nothing to do with protecting your intellectual property or putting a copyright on something.)

If you’re ready to learn proven marketing, copywriting and business strategies that will help you fall in love with your business all over again (not to mention get your message out into the world and into the hands of the people who need it) then let's roll up our sleeves and get this party started!

Want to learn how to do it yourself? Check out our books, products and mentoring programs right here.

Want us to do it for you? We'd love to! I have a team of copywriters and project managers who would love to help you transform your business. Check out our services here.

Not sure where to begin?

Start by getting your hands on our FREE "Love-Based Biz Toolkit" that includes 2 fabulous special reports:

• Love-Based Conversion Secrets: 5 Expert Strategies for Inspiring and Inviting Your Ideal Prospects to Become Ideal Clients the Love-Based Way
• From Solopreneur to Entrepreneur to Business Owner: 8 Key Steps to Easily and Effortlessly Transform Your Biz

  Click here to get started.

From the Blog

As a Love-Based Business Owner, What’s the Best Way to Handle Refund Requests?   by Michele PW

Recently, in one of the high-level Facebook entrepreneurial groups I’m in, someone posted asking about handling refund requests. In a nutshell, this entrepreneur had a very clear (and very clearly stated) guarantee policy on her sales letter, but she wanted to know what to do about people who wanted an “exception” made for them — […]

What My Novel “Mirror Image” Can Teach You About Biz   by Michele PW

I’m launching my second novel “Mirror Image” tomorrow — it’s a psychological thriller/mystery/suspense (you can grab your copy here). And, to celebrate, I thought it would be interesting to share “the story behind the story” about how that novel got birthed. It was a long, difficult, painful, messy birth — I share it all on my […]

3 Reasons Why You’re Likely NOT Profiting From Your Passions   by Michele PW

It’s what we all dream about, right? Being able to make money doing what we’re most passionate about. Whether that’s running a profitable business or a well-funded nonprofit organization or successfully selling your books or other art, it’s what so many of us long to do. Yet, so few of us ever actually do make […]

Are You a Creative Entrepreneur Who Has No Time To Be Creative?   by Michele PW

It happens to all of us. Life. Business. Family. Endless to-do lists. Client emergencies. Family emergencies. And then, you wake up one day and realize you haven’t done squat for months (or maybe even longer than you care to think about) to nurture your own creativity. You keep thinking “if I just get over this […]

Too Fast or Too Slow: Why the Speed You’re Moving in Your Business May Be Hurting You   by Michele PW

Years ago, I was at an event where the speaker was talking about keys to growing a successful business. And one of those keys was speed. He said if you want a successful business, you need to move fast to capitalize on the money-making opportunities coming at you. According to him, the vast majority of […]