For Entrepreneurs Who Want To Grow a Business They Love AND That Loves Them Back…

Imagine -- Knowing How to Attract and Inspire Your Perfect Ideal Client…

Marketing Yourself in a Way That Feels GREAT to You AND Your Ideal Clients…

Getting Your Message and Gifts Out Into the World In a BIG Way (OR… Keep your biz small and simple — this is about whatever you want your biz and life to look like)…

And, Best Yet, Enjoy a Profitable and Successful Business!

Sounds good? You're sooo in the right place!

My name is Michele PW, known as “Your $Ka-Ching Marketing Strategist” and author of the bestselling book "Love-Based Copywriting: How to Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients."

(FYI -- copywriting is writing promotional materials that inspire your ideal clients to take action -- nothing to do with protecting your intellectual property or putting a copyright on something.)

If you're ready to learn proven marketing, copywriting and business strategies that will help you fall in love with your business all over again (not to mention get your message out into the world and into the hands of the people who need it) then let's roll up our sleeves and get this party started!

Want to learn how to do it yourself? Check out our books, products and mentoring programs right here.

Want us to do it for you? We'd love to! I have a team of copywriters and project managers who would love to help you transform your business. Check out our services here.

Lisa Sasevich… Queen of Sales Conversion

Not sure where to begin?

Start by getting your hands on our FREE "Love-Based Biz Toolkit" that includes 2 fabulous special reports:

  • Love-Based Conversion Secrets: 5 Expert Strategies for Inspiring and Inviting Your Ideal Prospects to Become Ideal Clients the Love-Based Way
  • From Solopreneur to Entrepreneur to Business Owner: 8 Key Steps to Easily and Effortlessly Transform Your Biz

    Click here to get started.

  • From the Blog

    Monday Morning Musing — The Illusion   by Michele PW

    I’m cooking up something pretty big over here (details to come later this summer — I’m aiming for July) but in the meantime….whoa mama! It’s fascinating to me how quickly you forget about the power of Resistance and the Illusion…and how surprising it feels when Resistance and the Illusion smacks you in the face when […]

    Life, Biz and the Pursuit of Happiness — Enough Already! Can’t We Just Be Healed?   by Michele PW

    Recently I’ve been writing about some heady topics in my Morning Musings (What happens when your best isn’t good enough, Learning from Failure) and Life, Biz and the Pursuit of Happiness. And, of course, this is causing me to realize all the places where I’m not showing up in my biz and life, and where […]

    The Writing Life — Your Best Writing Self   by Michele PW

    I know I’ve been a bit quiet lately with this column. That’s because I’ve been in a place of exploration with how I can best show up each day in my writing (actually in all phases of my life and business but for this column we’re talking about writing). And, oddly enough (or maybe not […]

    Friday Creativity Jolt — Paint Your Marketing Plan   by Michele PW

    What? Paint your marketing plan? Is that a typo? Nope. This weekend’s assignment is to take a typically left-brain activity and turn it into a right-brain activity. Don’t feel like painting your marketing plan? Why not compose a song? Or an interpretive dance? Or make a sculpture?

    PW Unplugged Radio: Nancy Marmolejo & Taglines are the Devil   by Michele PW


    Does this sound familiar? You’re getting ready to launch (or relaunch) your business — which means you need a new logo and a tagline. You excitedly sit down to work on it. Because this is the first step to getting a new brand together, right?