Free “How to Start a Business You Love AND that Loves You Back” book
“Traditional direct response copy works by tapping into fear-based emotions (which include fear/worry, shame, guilt, anger). That’s why it feels so icky. But you don’t have to tap into fear-based emotions to sell — you CAN sell with love by using love-based emotions.”
But, does love-based copy actually work?
Sure, it FEELS great to sell with love, but is it possible to grow a successful, profitable business using love-based copy?
My name is Michele PW, the founder of love-based copy philosophy and the author of the bestselling “Love-Based Business” series of books, and I’m here to tell you that YES it does work.
My Love-Based Copy and Marketing Company has used love-based copy and marketing to help ourselves and our clients sell nearly $50 Million dollars of products and services over the past 8 years.
If you’d like to learn more about love-based copy and why it works, this post is a good place to start.
If you want to jump in and get your copy written, go here.
“Over time, fear-based copy and marketing erodes businesses and brands, while love-based copy and marketing grows them both.”
- While I enjoy writing my own copy and it converts well, I´m always looking to learn from an expert in copywriting. Michele's Loved-Based Copywriting System gives me that expertise, in an easy to understand and implement format. I'm constantly referring my clients to Michele's Love-Based copywriting books and school because I know from personally experience and stellar results how effective her system is. If your copywriting isn´t getting the results you want, then you need Loved-Based Copy.Alicia ForestThe Business Shifter™AliciaForest.comMichele PW and her team are consummate professionals. I came to them with a tight deadline for my launch and not only did they step up to the plate and deliver great copy, they really listened to the exact details that I provided them. If you are looking for a team who will bring you great copy that’s authentic to you and not just more cookie cutter stuff, don’t think twice about working with Michele PW and team.Mastin KippBest-selling author, speaker and life interventionistMastinKipp.comWorking with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.Ali BrownFounder of Alexandria Brown Internationalwww.AlexandriaBrown.com“Please know Michele that my life is transforming because of your presence in my life. I am truly fulfilling my dream of making my calling my career. You are an extraordinary, honest, compassionate, and brilliant mentor. I love having you as my mentor and I thank God for the beauty of your heart.”Dr. Venus Opal ReeseThe Black Women Millionaires Mentor™DefyImpossible.comI part–jokingly say that Michele PW has probably forgotten more about direct response marketing than most people will ever know. (Yes, she´s that good.) I´ve been working with Michele PW and her team for about 6 months now, and it´s been transforming and accelerating my business results dramatically. With Michele PW´s direct response marketing copy, the opt ins for my campaigns and launches have increased more than 50% on a regular basis. But even better than that, my clients actually like receiving my marketing now! The marketing strategies and wisdom that she contributes to each campaign have ensured that we´re implementing the RIGHT marketing strategies, at the right time, to the right people, which are creating the right results… both short and long term. In one recent campaign that Michele worked with us on, we nearly tripled our sales results! In short, Michele PW = Leverage! By having Michele PW and her team support my business, I can now leverage my and my team´s time and talent even better. I´m finally freed up to focus more on my brilliance and on the revenue generating activities of my business… with better results and much more impact. At whatever level you can start working with Michele, I whole–heartedly recommend it. It´s totally worth it!Nikkea B. DevidaAccelerated Results Business Mentorwww.FastResultsFormula.comWow. I love this product! Thanks Michele for making the often times crazy world of internet marketing simple. From your ability to explain what conversion rates are and what is realistic, to how to craft really compelling headlines, this eBook is packed with tons of valuable information. You take a subject that is often misunderstood and give practical steps to get more traffic to your site, which means more money in your bank! I appreciate your easy to read style and love the humorous elements you add. Thanks for producing this. It is definitely one I´ll be insisting that all my clients read!Therese SkellyMoney Mindset Mentor and Business Catalystwww.AcceleratingYourSuccess.comAs a marketing expert myself, Michele PW are her team are the only choice when it comes to my program/product launches. She has and eagle eye for the perfect way to position your gift so people will take action. I have made over 6-figures from launches dependent upon strategy she helped me create and copy that brought it to life. The investment in Michele PW and her team is worth every penny and 1000s more!Lisa CherneyPresident & CEOwww.ConsciousMarketing.comThanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!Kendall SummerHawkBusiness and Money Coachwww.KendallSummerHawk.com
“Don’t confuse the tool with the wielder. Just because some copywriters and marketers are hype-y, sales-y and manipulative, doesn’t mean ALL copywriters and marketers are hype-y, sales-y and manipulative. It’s only that way if you USE it that way.”