Attention Business Owners and Entrepreneurs – If you're making all the money you can handle from your web site and marketing materials, then this isn´t for you … but if you want in on the best-kept secret for making more money with less effort, read on.

Finally! The Step-by-Step Method EXPERTS Use to Write Powerful Sales Copy that SELLS So Your Web Site Makes MORE MONEY in LESS TIME, with LESS EFFORT.

Imagine: Knowing Exactly How to Craft a Sales Letter or Web Site Copy that Attracts Your Ideal Clients Like Magic. The Result: Your Pipeline is FULL, Your Conversion Rate Skyrockets, and Your Income Soars. (Yes, even if you´re not a writer, even if you hate writing, and even if you´ve never written a sales page in your life!)

This Really Can Be Your Reality! I Walk You Through It Step-by-Step.

From the desk of Michele PW
Tuesday morning

Dear Fellow Entrepreneur,

Are you tired of this scenario?

You work really hard.

You work to offer high-quality products and services.

You work to fulfill the passion you have for what you do (providing the best products and services to your customers is part of that passion).

And you LOVE that part of entrepreneurship.

But …

you knew there was going to be a “but,” didn’t you?)

… you ALSO work really hard to make sales … and therefore, you work really hard to make money.

No matter how GOOD your products and services are, you struggle to SELL anything.

Despite the hard work and passion you put in to everything you do, sales only trickle in.

And you know you’re good. The products or services you offer are top notch.

Meanwhile, your competition is busy living the high life. They're making money like they have a printing press in their basement. In fact, they can barely keep up with the demand for their products or services.

Worse still, what they sell isn't any better than your offerings (in fact, YOURS might even be superior). But they STILL sell MORE at a HIGHER price with LESS effort.

So what's their secret? What do they have, that you don’t?

Chances are, it's words.

Yep. It’s that simple.

They've learned how to use words (the ones in their promotional materials) to CAPTIVATE their target market and PERSUADE them to buy.

The good news: you can use words, too. You can learn to put them together, in the right way, to make your promotional materials SELL.

One of the most POWERFUL promotional materials out there is a sales letter.

Okay, I can hear you out there: “But I HATE to write. I’m not a writer. And those sales letters are so looong! Can’t I just hire someone, or skip the process all together and rely on word of mouth?”

Even if you HATE to write, even if you’re not a writer, you can learn – and harness – the power of a well-written sales letter (and yes, those long copy sales letters are long – but they’re effective). Sure, you can skip the process all together and rely on word of mouth. But word of mouth can dry up overnight, and then where will you be? And of course you can hire someone, but professional copywriters charge a lot – and how will you know if the one you hire knows what he’s doing if you don’t know, yourself?

So here’s the thing: it all boils down to a formula. When you learn the formula, it’s simple.

Really. I promise.

Wait! Before you go any further, take a moment to sign up for my free ecourse.

5 Psychological Triggers That Will Make Your Product or Service Irresistible to Your Potential Customers so They Can't Wait to Give You Money!

Sign up now for this free ecourse.

Warning: These are SO powerful you MUST promise to use them in an honest and ethical manner.

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So now that you see the importance of learning this formula, let’s look at what will happen once you do.

Here are a few examples of how other business owners are making a killing using sales letter:

• One of my clients makes sales EVERY DAY on her Web site. Every day, someone buys something...and she doesn´t have to lift a finger.
• Another of my clients SOLD OUT his very first event.
• A third client, whenever she needs some quick cash, she sends out an email promotion. Bam! Instant money comes flying in the door.
• A fourth client SOLD OUT her product during her launch.
• A fifth client TRIPLED her business in 2 months.

What do all of these entrepreneurs have in common? They´re all using the power of a sales letter.

Ah, the magic of the sales letter. It doesn’t care if it gets hung up on or the door slammed in its face. It's out there tirelessly working for you, bringing you leads, clients and sales every time you send it out or, if it's on the Internet, 24/7/365.

You never have to feed it. Or give it health insurance. Or even a day off.

All you have to do is use it.

But first, you have to create it. And that's where my Advanced Copywriting Strategies can help.

But, I can hear you say, I can write. What's the big deal about writing a sales letter with this elusive formula you’re talking about?

Well, let's see how good you are. Do you make any of the mistakes below?

• Talk about yourself. No offense, but your audience doesn’t care. They want to know what’s in it for them.
• Mistake quantity for quality. It doesn’t matter how many flyers you handed out at the home show last weekend. If your marketing doesn’t hit the mark, it’s a waste of time.
• Forget to include all your contact info. Show them the way home. Don’t assume they will find you – give them every possible opportunity to reach you.
• Don’t ask for the order. Most letters or flyers read more like a how-to or a bio sheet. Don’t describe it, sell it!

And that's just the tip of the iceberg.

Worse yet, every MINUTE you have copy on your web site that doesn't work, or every postcard you send out that isn't effective, or every flyer you hand out that isn't persuasive, that's MONEY you're leaving on the table!

It's like leaks in boat. The longer you use ineffective copy, the deeper your business (aka boat) continues to sink.

Until one day, the clients, sales, and money have all drained away.

It’s not your fault if you haven’t learned to write effective sales copy. It requires a powerful blend of writing (which you may or may not enjoy) and psychology (which you may or may not have studied). Even if you’ve taken courses or read books on copywriting, many of the copywriters out there haven’t studied both writing AND the psychology of sales, PLUS the most effective marketing strategies. So you’ve probably been flying by the seat of your pants with your copywriting – and that’s why it’s not working effectively. You’ve probably thrown thousands of dollars and hundreds of hours into what you’ve defined as The Black Hole of Copywriting.

But, I'm here to tell you, it doesn't have to be this way. I HAVE studied writing, psychology and marketing strategy, and I can put it all together in a way that sells.

But first... Why listen to me?

Well, I've been in the business of making money for my clients since 1998. I've written hundreds and hundreds of ads, web sites, sales letters, etc. that's gotten great results for my clients. (Which is one of the reasons why many of my clients are the "Who's Who" on the Internet -- Lisa Sasevich, Brian Tracy, Ali Brown, Alex Mandossian, John Assaraf.)

But the REAL question is WHY? Why has my copy gotten great results for my clients? Because I’ve spent the past 13 years studying the psychology behind sales. What drives people to buy? What makes a product or service IRRESISTIBLE to an ideal client? Which words, which ideas, which phrases have them pulling out their wallets?

Yes, I’m a writer at heart – but where my passion lies is in writing words that captivate and persuade clients – to bring them together with business owners who can truly solve their problems. The result: the business owners make money.

So now, you have 2 ways you can benefit from my knowledge and experience.

1. You can hire my company to write your copy for you OR
2. You can get your hands on this home study course to learn to do it yourself (which even if you would prefer to hire someone, this really is an excellent skill to have). And this home study course will teach you how to create a sales letter that sells (otherwise known as an asset for your business, because every time you use it, it will make money for you.)

Introducing Advanced Copywriting Strategies

When you invest In this home study course, you receive:

• A 75-minute video that walks you through an actual, effective sales letter, step by step, so you can finally understand how a sales letter works and how all the pieces fit together. The sales letter I feature is one that has made hundreds of sales for the client, so you know you’re looking at something that has worked. Plus, I don't just talk about the elements or the parts of the sales letter. I show you how to put it all together in a package that sells! (In fact, this is the SAME program I used to teach other copywriters how to craft killer sales letters.) Don’t worry if you’re “not a writer”. You can still write copy that sells with these PROVEN marketing techniques, and have it work like a pro!
• The audio version of the video. Load it to your iPod to listen to anytime you need a quick reminder or refresher course. While you won´t get the visuals, it´s a great way to fully learn and integrate all of the golden nuggets you´ll discover in Advanced Copywriting Strategies.
• A 55-page WORKBOOK with exercises, so you can write your own sales letter as you go. It’s like having your own personal writing coach! (And when you finish with this step-by-step, easy-to-follow process, you'll be ready to upload your powerful, effective sales letter – even if you didn’t think you had it in you!)

What you learn in this home study course:

• What you need to do BEFORE you set pen to paper (or fingers to keyboard) or you're just wasting your time.
• ALL the secret ingredients your sales letter needs or you could be throwing away thousands of dollars.
• What to say to push the right buttons, so your customers can't WAIT to give you money
• Got a sales letter but it's not making sales? No worries, I'll show you EXACTY what to do, and what to check to get your sales letter making sales in no time flat.
• A checklist and formula of ALL the elements you MUST include if you want to get your prospects to take action. You'll never forget what needs to be included in a sales letter (or any of your marketing pieces) again!
• Tips and tricks for improving your writing (whether you think you’re pretty good, or don’t think you can write at all!).
• A SUPER-EASY headline formula that gets you writing headlines like a pro in no time – after all, headlines are the first thing people read, and they hold the power to get someone to read more (or stop reading and click off the page).
• Psychological triggers you NEED to incorporate if you want to transform your prospects into paying CLIENTS.
• The objections you MUST overcome or you'll never make the sale.
• Quick and simple ways to make it easy for your prospects to trust you – because if they don’t trust you, they won’t buy from you.

What makes your product different than all the other copywriting products out there?

Good question.

There are many excellent copywriting products out there. However, while they're all good at explaining a lot of the copywriting elements, they don't necessarily show you how to knit those elements together into an actual sales letter. And they don’t give you the necessary combination of writing, psychology and marketing strategy.

Not only do you need to understand all pieces of a sales letter, but you also need to know how all those pieces fit together into the whole.

That's what sets Advanced Copywriting Strategies apart from all the other copywriting products out there. Using a DVD, I actually walk you through, step-by-step, a sales letter that has generated hundreds of thousands of dollars in sales so you can FINALLY see how a sales letter is put together. And then you can DUPLICATE it for yourself.

So what will this cost me?

I'll tell you in a second, but remember what I said earlier – I'm teaching you how to create an asset for your business, something that makes you money over and over again every time you use it. In fact, once you put it to work for you, it makes you money 24/7/365 (yes, even while you’re asleep!)

The introductory price is $297. (I've already had my colleagues tell me that's way too cheap for what I've put together). However, one of my goals in creating this is to put together a package that can help people who aren't in a position to hire me personally, so I wanted to keep the price affordable. (And if you've ever priced copywriting, you KNOW this is dirt cheap. You can pay upwards of $5,000, $10,000, $20,000 and even more for a sales letter that actually sells.)

I'll even throw in a 3-month easy payment plan of $109 a month so there's no excuses.

So why would I offer to spill my copywriting secrets for a fraction of what copywriter´s charge?

For a few reasons. First, I'm a business owner too. I know what it's like when cash flow is tight. Maybe you're just starting out, maybe your business is in an unexpected slump, maybe you have a sudden need for increased cash. (Believe me, I've been there.) Whatever it is, I understand. That's why I wanted to create a way I could still help people and stay within their budget. (That's another reason why I'm offering the 3-pay payment plan. I want to make it as easy as possible for you.)

Secondly, I know not all of you want to hire my business to do your copywriting -- you want to learn how to do it yourself. And creating Advanced Copywriting Strategies gave me a way to "clone" myself (without the sheep of course). And since my time nor my team's time isn't involved, I can afford to keep the price low.

Third, I genuinely want to help you succeed – and like I said before, creating an effective sales letter is one of the most powerful ways to make sales and increase your income. Remember, I’ve been there – I’ve experienced a slump, a need for more cash, the brutal getting-off-the-ground as a business owner. And now that I’m experiencing greater success, I want to help you do the same. So I’m totally committed to you and your success.

Remember, you need to look at this as an investment. If you learn to write a sales letter that sells, it's like having a blank check. Every time you use it, it's like money in the bank.

So what else can you spend $297 on? Well, for the next 6 weeks, you can enjoy a Venti Mocha latte and cinnamon coffee cake…and I'm sure you'll enjoy it, but unfortunately the money is now gone.

However, invest in Advanced Copywriting Strategies, and now you have the ability to make money whenever you want. Feel like stopping by Starbucks? No problem. Ready to take a cruise? You're covered. Want to save for your child's college education? The money is as good as in the bank.

In fact, master this skill, and you'll be ABSOLUTELY AMAZED at how quickly you'll not only recoup your investment but see the money flow EFFORTLESSLY into your bank account.

But what if you DON'T want to do your own writing?

Well, you STILL need Advanced Copywriting Strategies. Unless you UNDERSTAND how copywriting, and writing a sales letter works, it's going to be very difficult for you to choose a copywriter who knows what they're doing. You see, there are LOTS of copywriters out there, but only a handful of them have studied these tips and tactics (or, quite frankly, even know they exist). So, unless YOU know what works and doesn't work, how are you going to know if the copywriter you're considering hiring even knows what they're doing?

And besides, even if you use outside copywriters, there will ALWAYS come a time when you need to dash something off. Maybe your copywriter is sick or on vacation or just too busy for you. So, if you can't do it yourself, you could end up crippling your business.

How long is it going to take?

I've had my clients tell me they almost immediately picked up some ideas that allowed them to improve their existing promotional materials and start seeing the sales roll in.

I suggest setting aside 2 hours to review all of the materials. (Make sure you're in a position to take notes, because you'll definitely discover tips that will give your results an instant boost.)

To really learn the system, I would suggest setting aside 30 minutes a day to work on it. In as little as 2 weeks, you could have a sales letter up and making you money!

But what about bonuses?

Ah, you didn't think I was going to forget about bonuses, did you?

Bonus #1

“How to Write Emails That Sell” – training call and PDF transcript of call, plus training material and a worksheet

The whole point is to get the click. Emails are the backbone of many business marketing campaigns. This is a good place to start because emails are so versatile and powerful. During this training call I reveal rules and things to keep in mind when it comes to email – because while it’s powerful, it also has its drawbacks.

Bonus #2

“How to Write Web Sites That Sell” – training call, plus training materials and worksheet

Want a web site that rocks (instead of one that flops)? I reveal the secret ingredients for crafting a web site that makes you money versus one that’s just taking up space. Discover what your site needs to succeed – and what you should avoid at all costs.

Bonus #3

“Are You Leaving Money on the Table? How to Cross Sell and Upsell Your Customers” – training call, transcript of training call, plus training material and worksheet

Imagine this: you wake up in the morning, turn on your computer, look at your email and see a list of new sales that have come in, filling your bank account while you slept. It’s possible, you can have it, and that’s what this call is about. Learn the 3 essential sequences you MUST have if you want to turn your site into a cash machine, easy peasy ways to get your site set up (even if you’re not a copywriter or marketing expert), and other tips and tricks to increase your conversion rates (for example, do you know how many days you should time your autoresponder sequences for best results?)

Bonus #4

Call with Lisa Cherney, founder of Conscious Marketing and the Juicy Marketing Expert.

Lisa has been instrumental in so many business’ transformations – including some big-name businesses. During this call, she explains the difference between target market, niche (and do you really need one?), and ideal client. Plus, learn how to get over the fear that defining an ideal client will close you off to opportunity. The fact is, there are more than enough ideal clients to keep you busy and fulfilled. Lisa explains how.

Bonus #5

Call with Nancy Marmolejo, founder of Viva Visibility.

Nancy opened my eyes to a whole new way of increasing my visibility – and she’s also helped me hone my gifts so I can get my brilliance and essence into the world in a powerful way. Let her help you do the same. Dig deep and get your gifts – and translate them into copy. Nancy explains how you can serve the people you were meant to serve in a way that is special to you. Plus, she explains how to define your Profitable Essence – be unique, distinctive, and profitable.

Bonus #6

“Discover the Secret of What Your Customers REALLY Want and How to Sell To Them” ebook.

When you read this 18-page book, you learn how to boost your sales by defining exactly who you’re selling to, and then by using words to do so effectively. The results are almost magical … so prepare yourself for a big change!

Plus you'll get my Iron-Clad, 365 day Guarantee.

Don't like it? Send it back and I'll refund every cent.

So, are you ready to transform words into cash?

 

 

 

To your success,

Michele PW
Your $Ka-Ching!$ Marketing Strategist

About Michele

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the "Who's Who" of Internet Marketing. Some of their clients include:

* Ali Brown
* Lisa Sasevich
* Brian Tracy
* John Assaraf
* Bernadette Doyle
* Alex Mandossian
* Kendall SummerHawk
* Alexis Martin Neely

In addition, Michele is also a national speaker and author, has completed two novels, and is a contributing author to the "Entrepreneur Press Start Up Guide to Information Marketing" and "Trust Your Heart: Transform Your Ideas to Income" (which is also an Amazon Bestseller). She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her two border collies, Nick and Cassie.

Contributing Author

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