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Kill Their Sales…And How to Prevent Them” and “Conversion Secrets: 5 Expert Strategies for Turning Leads into Clients.” Sign up here or click to learn more!
“Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!”
Kendall Summerhawk
Author, "How to Charge What You´re Worth and Get It!"
www.KendallSummerHawk.com
Resources for Writers
If you're anything like me, I'm always looking for ways to move my writing career forward. Hence the inspiration behind this section.
My articles about writing & creativity have appeared all over the Internet, including Writing-World.com, Creative-Portal.com, and Absolutewrite.com.
In addition, I'm a columnist for Creativity Connection, a newsletter devoted to writers. It's published by the folks who work at the Division of Continuing Studies at the University of Wisconsin-Madison. Creativity Connection "offers information, encouragement and inspiration to writers of all shapes and sizes." For a free issue, contact Marshall J. Cook, mcook@dcs.wisc.edu or 608-262-4911.
Feel free to contact me with any feedback you have on this section or anything else on this site. I'd love to hear from you.
General articles for all writers -- includes tips on writing, creativity, marketing and career management:
Are You Making These Press Release Mistakes?
How to Use a Web Site to Market Yourself as a Writer
"The Secret of Writing Memorable Sales Copy (or, How to Create Pictures Using Only Words)"
"Three tips to improve your writing rhythm"
"Setting goals — your ticket to success"
"Fifteen tips that will help you become a networking success"
Ten reasons to consider copywriting
"Three ways to put fresh spins on old marketing concepts"
Specific promotional and business-building articles for copywriters -- includes information about writing successful copy:
5 Tips for Writing Articles That Sell
How Not to Write a Press Release
"How Writing Radio Can Help You Become a Better Writer"
"Promotional basics for your copywriting business"
"Office basics—Getting your office set up"
Three keys to crafting successful print ads
Business forms for copywriters:
These forms are pdfs. To view, you'll need Acrobat Reader. Go here for the latest version. PC users — right click to download reports. Mac users — hold down mouse button to download reports.
Sample proposal and contract for copywriters
Sample information gathering form
Standard proofreader's marks
Specific promotional and marketing articles for authors (both fiction and nonfiction) -- will include tools for successful public relations and online strategies:
"How to Use a Web Site to Market Yourself as a Writer"
From Creativity Connection
"Forget Everything You Ever Knew About Marketing — It's All About To Change"
From Creativity Connection
"Permission Marketing — The Future of Marketing"
From Creativity Connection
Web sites for writers
Books for writers
And for more articles on marketing and creativity, check out The ArtistSoul.com. Also check out my blog.
And don't forget to get your Rev Up Your Results! toolkit – $89 value Yours Free.
For more resources, also please check out my Articles by Michele. And don't forget to get your Rev Up Your Results! toolkit – $89 value Yours Free.
Feel free to contact me with any feedback you have on this section or anything else on my site. I'd love to hear from you.
And for more articles on marketing and creativity, check out The ArtistSoul.com, and my blog.
To your success,
Michele PW
Your $Ka-Ching!$ Marketing Strategist
“Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.”
Brian Tracy
Chief Executive Officer
www.BrianTracy.com
“With Michele´s copywriting and social networking help, I had my BIGGEST 6-figure launch ever! And I´m no stranger to 6-figure product launches. Before Michele, I had 5 6-figure launches. But this one I did with Michele blew all the other ones away. We more than doubled what I had done before. Plus, even though I knew the launch was on track, there were moments I panicked because I wasn´t staying up until 2 a.m. writing copy. I highly recommend Michele, especially if you´re getting ready to launch a new product or service.”
Lisa Sasevich
The Queen of Sales Conversion
www.LisaSasevich.com
“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you´re looking for copywriting that gets you results.”
Ali Brown
Founder of Alexandria Brown International
www.AlexandriaBrown.com
“As an entrepreneur who studies marketing, I know how much time and energy it takes to write copy that sells. Finding Michele PW was like finding the missing link in my bottom line. In just one 2-day campaign I made $4,567 from two emails she wrote. Michele also helped me position my live event in a way that I never could have done alone – and new people came because of what they read about. That event alone generated over $50k in revenue. Michele is an essential part of my team and I recommend her to my clients regularly. If you want to have more clients and sales, I suggest you hire a great copywriter – Michele PW!”
Melanie Benson Strick
www.SuccessConnections.com
“Thanks to your eagle eye and copywriting changes to ONE simple email I increased registrations for my “Give Your Pricing a Kick-in-the-Pants” Virtual Workshop Intensive by 20%! That´s money that went straight into my bank account!”
Kendall Summerhawk
Author, "How to Charge What You´re Worth and Get It!"
www.KendallSummerHawk.com
“Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!”
Michelle Van Otten
Ultimate Outdoor Fitness, LLC
“With Michele´s expert copywriting and marketing help, we´re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.”
Linda H. Hunt
Owner
www.SumSolutions.com
About Michele
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.
But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company.
Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the "Who's Who" of Internet Marketing. Some of their clients include:
* Ali Brown
* Lisa Sasevich
* Brian Tracy
* John Assaraf
* Bernadette Doyle
* Alex Mandossian
* Kendall SummerHawk
* Alexis Martin Neely
In addition, Michele is also a national speaker and author, has completed two novels, and is a contributing author to the "Entrepreneur Press Start Up Guide to Information Marketing" and "Trust Your Heart: Transform Your Ideas to Income" (which is also an Amazon Bestseller). She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her two border collies, Nick and Cassie.
