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Finally – An Affordable Copywriting Solution Designed Specifically For Coaches, Consultants, Speakers, Authors and Service Professionals
I know. You hate writing.
You even hate the thought of writing.
But you know you need it. Especially direct response copywriting. (You know, the type of writing that pops up in emails and on web sites to get people to buy, not to be confused with copyrighting, which is when you copyright a book or song.)
After all, direct response copywriting is like having a sales person tirelessly working for you, day and night, without pay, benefits, vacation or complaining. That’s because the point of this copywriting is to make the sale FOR you, without you lifting a finger. You can spend your time on other things (such as other working on other areas of your business or even sleeping or taking a vacation) and your copywriting is busy bringing in leads, customers and sales for you.
(Sound too good to be true? It’s not. But there IS a catch.)
You see, to hire a top notch copywriter takes some bucks. And, for the most part, they're worth it. They can charge that much because they get kick-butt results. But you can't or don't want to pay that much.
So you go to elance. And you can definitely get some cheap writing on there. But are you sure they know what they're doing? (After all, no matter how cheap it is, if it doesn't get you results, then you paid too much.)
That's why I created my Ka-Ching Copywriting Agency.
“With Michele’s expert copywriting and marketing help, we’re averaging an 8% conversion rate! Considering that 1% is typically considered really good by industry standards, we were blown away by the results.”
Linda H. Hunt
Owner
www.sumsolutions.com
But first, who am I and why should you listen to me?
My "official" title is direct response copywriter and marketing strategist. So what does that mean? It means I create marketing strategies and promotional pieces that get you results without you doing much work.
Copywriting is writing promotional copy (it has nothing to do with copyrighting a book or song) – direct response means the copywriting pieces act like little salespeople. They go out and make sales for you without you lifting a finger (pretty nifty, wouldn't you say?)
I've been in business since 1998, and during that time I've worked with some very well-known names including:
- Mark Victor Hansen (author of Chicken Soup for the Soul series)
- Suzanne Sommers (actress and entrepreneur)
- Alex Mandossian (Teleseminar Secrets, Virtual Booktour and Podcasting Secrets)
- Ali Brown (formerly the Ezine Queen, founder of Alexandria Brown International)
- John Assaraf (One Coach and star of the "The Secret")
- Melanie Benson Strick (Success Connections)
- Kendall SummerHawk (The Horse Whisperer for Business)
As for results? Here are a few:
- For one of my clients, I completely rewrote the sales pages on their Web site. Results improved, but I still thought they could be better. So I started implementing traffic strategies. In 3 months, they had over a 300% increase in product sales on their Web site.
- For another client, a month after I started implementing traffic strategies, signups to their list increased by 33%.
- For a third client, the Home and Garden Channel called them to do a story, and the reason why the Home and Garden Channel called was because of my traffic strategies.
- I did a launch for a client in Jan, and this client had a VERY small list, and she made well over $60,000.
- Another client, I launched a new continuity program/service for her, again with a pretty small list, and in the first wave we were getting close to a 2% conversion rate.
- Another client, we started from scratch building her list and selling her program, and I was getting around 8% conversion rate.
Here's how it works:
- I've personally created a bunch of templates, from landing pages to web site pages to various autoresponders and emails.
- I've also personally trained a team of copywriters who understand my system of writing direct response and how to get the results.
- You fill out a questionnaire and provide some background information.
- Based on what you filled out, one of my copywriters customizes the template with your information.
- Voila! You've just gotten customized copywriting for a fraction of the cost!
Copywriting pieces you get include:
- Web site copy (home page, services, products [nonsales letters], about)
- Landing pages
- Thank you pages
- Autoresponder series
- Email promotions
"Two months ago I was running out of money and totally frustrated with the lack of response my marketing materials were pulling in. I hired Michele PW after working with a business coach who helped us develop a promotional campaign that Michele PW wrote the copy for. I can honestly say that I was totally unprepared for the avalanche of customer response I received from the materials Michele did for me! As a result of her expert writing and the marketing materials she helped develop for us, I have tripled my client base in just 8 weeks!! Thank you so much Michele! You were truly the gift I needed!"
Michelle Van Otten
Principal and Lead Trainer
Ultimate Outdoor Fitness, LLC
Ready to get started?
Contact Hazel, my office manager, at admin@MichelePW.com or 877-754-3384 x 1. She can answer any questions and get you the paperwork to get started.
To your success!
Michele PW