Attention conscious entrepreneurs, agents of change, coaches, healers, consultants, speakers and anyone else who is ready to hone one of the very best business-building and money-making skills there is.

Want to Learn How To Win Over The Hearts and Minds of Your Ideal Clients Using the Power of Words?

Copywriting Can Be Your Secret Weapon -- Leveraging Your Marketing and Selling So You No Longer Have to Do All Your Selling One-on-One!

Dear entrepreneur friend,

Full disclosure -- this is NOT one of those "same old, same old" sales letters.

Why? Because if you're here and you're reading this, you're in a very special, very specific crowd.

You see, copywriting is one of those skills that while pretty much any entrepreneur or business owner could benefit from learning and using, many simply won't. (Copywriting is writing promotional copy, nothing to do with protecting intellectual property or putting a copyright on something. And what I'm talking about, direct response copywriting, is a more specialized skill set of copywriting that allows you to craft marketing materials that get your ideal clients to take action by itself. Examples of this are those sales letters you find online where you scroll down forever looking for the price or direct mail.)

So why won't entrepreneurs and small business owners use direct response copywriting in their businesses even if it could help them make more money? The reasons vary but it usually boils down to one or a combination of the following:

1. Don't believe learning direct response copywriting will live up to its hype.
2. Believe direct response copywriting works for "some" businesses but not theirs.
3. Think all writing is created equal and don't really understand why you would spend money learning how to write. (Anyone can write after all! They have a cousin whose been working on a book for a few years, surely he can churn out some website copy for a few bucks.)
4. Don't know any better -- typically the ones in this group are here because they're pretty new to business and marketing.
5. The way they currently market their business is working for them and they're not interested in looking for something better.

The reality is copywriting is an advanced skill. You see, when you first hang out your shingle you do things like open up a business checking account and print business cards. Maybe you hire someone to build a website for you. But rarely do you look for someone to write your copy unless you absolutely can't stand the thought of doing it yourself. Maybe you think you can write, what's the big deal anyway. And you're spending all this money on a logo and/or a pretty website, there's no money leftover for a copywriter.

So you launch your business and have some success, get some money in the door. But it's just so hard. Worse, your website isn't doing a thing for you even though you keep hearing about all these Internet businesses making money in their sleep. What's wrong with you?

That's when you FINALLY discover the world of direct response copywriting.

Chances are you're here because:

1.You see yourself in my above story -- you've been in business for awhile and you're making some money but you're frustrated because you're not making as much as you think you ought to be. And you're REALLY frustrated because your online efforts are falling flat. You've done some research and have come to realize learning the skill of copywriting is the next step in your business growth.

2. You're new in business, but either because you have wisely chosen some very smart mentors who have told you that you need to learn the skill of copywriting to be successful or you've done some research on your own, you're here and ready to master this.

3. You've been following me, or one of my clients, for awhile -- you're impressed with the copy and you want to learn my secrets and style. (Some of my clients are Lisa Sasevich, Ali Brown, Bernadette Doyle, Brian Tracy, Alex Mandossian, John Assaraf, Alexis Martin Neely to name a few.) Unlike a lot of other copywriters who are teaching copywriting, I'm still in the trenches with my clients actually doing the work. I can tell you what's currently getting results and what's not.

If this is you, then welcome. I think you might be very interested in what I'm about to share with you.

Here's the TRUTH -- one of the TOP skills all successful entrepreneurs have is the ability to write copy that attracts their ideal clients and encourages them to invest with them. (In fact, many of them actually started out their entrepreneurial lives as a freelance copywriter.)

If this resonates with you and you want to get mentored in a deep and powerful way on this valuable and money-making skill (there is a reason why copywriting is often compared to having your own "ATM" or "cash machine" -- once you have a winning sales letter or email you can use it over and over again to generate income) then I'd like to extend an invitation for you to join my Copywriting Mentorship Program.

This private mentoring opportunity is not for everyone. But if you ARE looking for an opportunity to study and hone your copywriting skills -- regardless if you're planning to write your own or if you're going to hire it out-- this might be exactly what you're looking for.

As for me, I'm looking for a select group of conscious entrepreneurs who I can work closely with over a couple of months to teach them how to write copy in their authentic voice so it doesn’t sound pushy or hype-y but STILL make sales for them. (My specialty is working with coaches, healers, heart-centered and conscious entrepreneurs who don't want to sound like a used car salesman in their copy but they still want to make money with effective and results-based copy.)

And once you master the skill of copywriting, this is just a few ways you and your business will benefit:

1. Good copywriting WILL lead to you making more money. You'll be able to sell more products and services, and you'll be able to do so in a LEVERAGED fashion. You see, copywriting allows you to sell one-to-many in an efficient and effective manner. (That's why copywriting is compared so often to a cash machine or a sales force out working for you, copywriting is designed to MAKE the sale without YOU picking up the phone and selling one-to-one.) You may have heard the expression "copywriting is salesmanship in print" – that's what this means. You're basically transforming face-to-face sales into a one-to-many technique.

2. Integrating copywriting into your marketing will make it easier to market your business. You see, all successful entrepreneurs and business owners make marketing one of the top things they focus on. After all, no marketing, no new customers. No new customers and eventually your business dries up. Knowing how to market efficiently is especially important as there are only so many hours in a day. (Copywriting lets you leverage your marketing activities, remember?)

3. Good copywriting can help overcome other "holes" in your sales and marketing. You may have heard the expression "copy is king." This is because when you have good copy, you can still make sales even if other parts of your business are lacking. Copy can hide a myriad of sins and it can make you successful even if you don't have all your other ducks in a row. Successful entrepreneurs know this, so they put a premium in making sure their copy is doing its job. (Now, if you're someone who HAS all their ducks in the row, if you add great copywriting to the mix, your business will EXPLODE.)

4. If you don't know what good copywriting looks like, you're not going to get it. That's why so many uber-successful entrepreneurs know how to write copy, even if they're no longer doing so. They HAVE to know what it looks like or how will they know when they’re looking at it (either because they wrote it or someone else did)? Or, maybe even more importantly, how will they know when they NOT looking at it?

So if you're ready to master this advanced business and marketing skill, let me walk you through how we're going to do this together:

1. You're going start by choosing a "writing project" you're going to complete under my watchful eye. If you know what you're going to work on right now, that's fantastic. But if you're not sure, no worries, I'll walk you through the right project for you.
2. You're going to be a part of a small group. I'm not looking for hundreds in this program -- I want a small, select group of entrepreneurs I can work with to really hone their copy over the course of the training.
3. You're going to get 4 90-minute training calls. Details of what each call covers is below. If you can't listen live, you'll get access to the recording plus a transcript. As much as possible I will work in questions and critiques so you get the benefit of my expert eye.
4. You'll be a member of a private Facebook group where you can post your copy for feedback and critique from the other members of the group as well as myself.

 

And you'll get these bonuses:

1. A live Q&A call to answer any questions about what we covered. (Can't attend live? Submit your questions before and I'll still answer so it will be on the recording.)
2. A live Group Critique call where you can apply to have your finished piece of copy critiqued. Remember the "writing project" I told you to choose at the beginning? Well, here is your reward for completing your project -- you can apply to have me critique it LIVE on our group critique call. (The call will be recorded and you can listen to the recording later if you can't make it.)
3. A copy of my BRAND NEW "Advanced Copywriting Strategies" product. This product contains a good overview of the basic tenets of copywriting along with advanced strategies (such as cross selling and upselling) -- I'll want you to go through this so we can use our training calls to dig in and get to the meat of copywriting.

Let me walk you through the 4 Training Modules:

And remember, the BEST part is you'll walk away with a piece of your copy (website, squeeze page, sales letter etc.) DONE and you'll be READY to start enjoying BIG results!

 

So what is the investment for:

• 4 90-minute training calls plus recordings and transcripts
• Access to the private Facebook group
• A live Q&A call
• A live group critique session
• A copy of my BRAND NEW program "Advanced Copywriting Strategies"
• My feedback and critiquing

Remember, this is going to be a small group where I can work with you to really hone your copywriting skills. The investment is $997.

Now, I'm not going to bother justifying the price -- you can probably guess my time alone is worth more than the price of the program. And all you need to do is make a few more additional sales you wouldn't have normally made to pay for it, and then you'll have the skills to make more money for the rest of your life.

In fact, what you're probably wondering is why I've priced it so low when I could easily make the case for double or even triple the investment. Well, here's the thing -- if this is something you need, I don't want price to get in your way. My mission is to help as many entrepreneurs as possible and if this is a skill you know you need to grow your business, I want to make it as easy as possible for you to join me.

Plus you'll be protected by my "I love this training" guarantee. I stand behind my trainings and I guarantee if you take the class, do the work and incorporate my feedback you WILL make more sales or your money back. If by the last class you're still not happy, we'll give you your money back.

And I also want to take this time to answer a couple of questions:

Q: Is this an advanced or a beginner course?
A: Because it's small, I'll be able to personalize the program to where you're at right now. If you're a true beginner, you'll able to get a lot of basics covered in the product you'll be getting. I prefer for you to have some copywriting experience and knowledge so we can really dig deep and get to the heart of what's truly going to make a difference in your business. But regardless of where you're at, if you put your student hat on, I GUARANTEE your copy will improve by the end of the program.

Q: Do I need to be a writer?
A: Well, there's no question it certainly helps but is it a prerequisite? No. Direct response copywriting is a skill not an inborn talent. Anyone can learn the basics and improve their results.

So are you ready to get started?

I can't wait to mentor you on your copy.

 

To your success,

Michele PW
Your $Ka-Ching!$ Marketing Strategist

About Michele

Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.

But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company.

Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the "Who's Who" of Internet Marketing. Some of their clients include:

* Ali Brown
* Lisa Sasevich
* Brian Tracy
* John Assaraf
* Bernadette Doyle
* Alex Mandossian
* Kendall SummerHawk
* Alexis Martin Neely

In addition, Michele is also a national speaker and author, has completed two novels, and is a contributing author to the "Entrepreneur Press Start Up Guide to Information Marketing" and "Trust Your Heart: Transform Your Ideas to Income" (which is also an Amazon Bestseller). She holds a double major in English and Communications from the University of Wisconsin-Madison. Currently she lives in the mountains of Prescott, Arizona with her husband Paul and her two border collies, Nick and Cassie.

Contributing Author

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